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2024 top 50 global spirits brand value list. Moutai, Wuliangye, Luzhou Laojiao, Fenjiu and Yanghe topped 5.

The British Brand Evaluation Agency “Brand Finance”has released “Alcoholic Drinks 2024”. “Spirits 50”Chinese brands Moutai, Wuliangye, Luzhou Laojiao, Fenjiu and Yanghe are among the top five.
Aug 9th,2024 1223 Views

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Date: August 09, 2024 09:17
Brand Finance Use the "royalty relief" to calculate the brand value, that is to measure and calculate the cost of licensing such a brand in the future.

 

Ranking brand location brand value / annual growth rate

1, Moutai China 50.095 billion USD/+0.7% 

2, Wuliangye China 25.895 billion USD/-14.5%  

3, Luzhou Laojiao China 8.239 billion USD/+6.4% 

4, Xinghuacun Fenjiu China 7.237 billion USD/-13.6% 

5, Yanghe China 6.346 billion USD/-7.3% 

6, Hennessy  France 5.208 billion USD/-17.5% 

7, Gujing Gong Jiu China 4.443 billion USD/+10.5%

8, Jack Daniel’s USA 3.826 billion USD/+8.1% 

9, Johnnie Walker UK 2.537 billion USD/-16.7% 

10, Bacardi Bermuda 2.402 billion USD/+6.7% 

11, Smirnoff  Russia

12, Ruang Khao  Thailand

13, Patron  Mexico

14, Shede  China

15, Grey Goose  France

16, Don Julio  Mexico

17, Crown Royal)  Canada

18, Jose Cuervo  Mexico

19, Yingjia   China 

20, Absolut  Sweden

21, Martell   France

22, Jameson   Ireland

23, Baileys  Ireland

24, Jagermeister  Germany

25, Aperol   Italy

26, Captain Morgan   Jamaica

27, Remy Martin   France

28, Ballantine's  UK

29, The Macallan  UK

30, Chivas Regal  UK

31, Chamisul  Korea

32, Casamigos USA

33, Royal Stag   India

34, Suntory Whisky  Japan

35, Imperial  Korea

36, Gordon's  UK

37, Bombay Sapphire UK

38, Jiugui Jiu  China

39, Hengshui Laobaigan  China

40, Martini  Italy

41, McDowell's  India

42, Jim Beam  USA

43, Grant's  UK

44, Blender's Pride  France 

45, 1800  Mexico

46, Ricard  France

47, New Mix  Mexico

48, Belvedere  Poland

49, Glenfiddich   UK

50, Dewar's  UK

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