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Industry elites gathered together to witness the grand event.
Zhang Chonghe, former Deputy Director of the Central Organization Department and current Secretary of the Party Committee and President of the China Light Industry Federation, attended the opening ceremony and announced the official opening of the '2024 China International Wine and Beverage Manufacturing Technology and Equipment Exhibition'. Attendees included Li Yuzhong, Vice President of the China Light Industry Federation; Yin Zibo, Chief Operating Officer of China National Building Materials Group and Secretary of the Party Committee and Chairman of Kaiseng Technology Group; Lu Dangjun, Chairman of the China Light Industry Machinery Association; Wang Xin, Vice Chairman and Secretary General of the China Light Industry Machinery Association; Chu Dengnan, Secretary of the Party Committee, Chairman, and General Manager of China United Equipment Group Co., Ltd.; Petra Westphal, Executive Vice President of Yongtaix Limited Partnership; Monika Dech, Member of the Management Board of Messe München; Xuan Chen, Executive Director of Beijing Zhongqing HeLi International Exhibition Co., Ltd.; Sha Yiwen, President of Messe München (Shanghai) Co., Ltd.; Luo Ruiyang, Chief Financial Officer of Messe München (Shanghai) Co., Ltd.; and representatives from domestic and international exhibitors and enterprises. Following the ceremony, the leaders on stage inaugurated the CBB 2024 exhibition.
Host's remarks expressing gratitude and anticipation
Lu Dangjun, President of the China Light Industry Machinery Association, and Petra Westphal, Executive Vice President of Yongtaix Limited Partnership, respectively delivered speeches on behalf of the Chinese and foreign organizing bodies, warmly welcoming and expressing gratitude for the care and guidance from industry leaders. They also sincerely thanked the exhibitors and professional audiences from both China and abroad for their strong support. Representatives from hundreds of exhibitors worldwide and professionals from related fields attended the opening ceremony of CBB 2024, witnessing this grand event in the industry together.
After the opening ceremony, President Zhang Chonghe, Vice President Li Yuzhong, and other leaders toured the exhibition with the organizers' accompaniment.
The exhibition layout has been upgraded again, with professional displays leading the trend.
As the premier event in the liquid food equipment industry, CBB 2024, themed 'Innovation, Breakthrough, Integration, Development,' aims to promote high-quality growth in the sector. This edition of the exhibition covers an area of 80,000 square meters and attracts over 700 exhibitors from more than 20 countries and regions. The booth layout has been upgraded again, professionally categorizing exhibits into two major areas: alcoholic and non-alcoholic liquid foods based on their processes and equipment. Special display zones focus on smart manufacturing, robotics and automation, innovative solutions, and green development, showcasing the latest technologies and trends in the industry.
Brands gather together, showcasing new and exquisite products that shine brilliantly.
Numerous well-known companies from various industries, such as Krones from Germany, Guangzhou Dayilong, Jiangsu Xinmeixing, Hangzhou Zhongya, GEA, Hefei Zhongchen, Sacmi, Haifu, Anhui Peiyu, Luhe International, Beijing Yongchuang Tongda, Qingdao Delong, Nanjing Hengchang, Dongfenglong, Shandong Herman, Guangdong Starlink, SMC, Barthaus, Talos, Ifm Electronic, Guangzhou Huayan, and Shandong Beihai, all made their appearance. The participating companies leveraged the exhibition platform of CBB 2024 to showcase new technologies, products, and concepts, infusing new vitality into industry development. These new and premium products not only represent the latest achievements in the industry but also lead the future direction of development.
The new concurrent event ignited the enthusiasm of the audience on-site.
To enrich the exhibition content, the organizers have meticulously planned a series of concurrent events. Collaborating with Budweiser APAC, we explore the latest technological innovations and transformation strategies in the supply chain sector, leading the beer industry into a new chapter of sustainable development and intelligent upgrades. Additionally, in partnership with the China-Germany Beer Academy, we present the 'CBB Beer Technology Forum' and 'Beer Tasting Class,' themed 'Digital Empowerment, Green Low Carbon, Sustainable Development,' delving deeply into the digital transformation and sustainable development path of the beer industry.
Furthermore, the 2024 Beverage Manufacturing Innovation Technology Forum delved deeply into the digitalization and intelligence transformation of the beverage industry, discussing trends, equipment, and processes. This provided valuable insights and suggestions for beverage companies on their path to innovative manufacturing. Additionally, the 2024 Beverage Production Innovation Technology Forum's presentation of the FBE Award for Innovative Products highlighted the digital and intelligent applications in the bottling production line, honoring leading providers of innovative products and solutions for liquid food production technology.
Experts gather for industry development discussions
On the first day of the opening, a series of professional visiting groups arrived one after another. Their enthusiastic participation fully demonstrated the importance of the CBB 2024 offline exhibition to liquid food manufacturers. Exhibiting companies and professional visitors engaged in in-depth exchanges and cooperation discussions at the fair, jointly exploring new opportunities for industry development. This face-to-face communication method not only enhanced mutual understanding and trust but also laid a solid foundation for the future development of the industry.
CBB 2024 is not just a grand industry event but also an important platform for showcasing innovative technologies, promoting industry exchanges, and fostering cooperative development. We firmly believe that in the days to come, CBB will continue to lead the trend of development in the liquid food equipment industry, contributing more to high-quality industry growth! Let's join hands and create a brilliant future together!
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